The ChromaPur™ line offers high-quality cellulose powders that comes naturally in multiple particle sizes. These green alternatives to silica and plastic microbeads are obtained from a patented process which allows for a unique surface structure and morphology.  Beauty products are sublimated by these new texturizing agents providing a vibrant sensoriality and a luxurious appearance.

Competitive comparison

Plastic Microbeads
Silica Microbeads
Origin Synthetic Natural/Synthetic Organic & Natural
Biodegradability NO NO YES
Environmental Impact Bioaccumulation and High GHG impact High GHG impact None
Process Energy Intensive with Toxic Waste Energy Intensive with Toxic Waste Mild Hydrolysis with benign waste